Qualifications
Founder and Strategic Advisor at LocVerse, advising on localization as a growth engine
Former Senior Director of Engagement Marketing, Transcreation and Global Ops at Zendesk and Localization Manager at Harley-Davidson
Won Harley-Davidson's Black Label Recognition Award for global localization infrastructure and partner strategy; 20+ years in global content operations
Expertise
Localization
Globalization strategy
Transcreation
Translation management
Global marketing operations
Vendor strategy
Wada'a Fahel is the founder and strategic advisor at LocVerse, where she helps startups and global enterprises across tech, manufacturing and life sciences treat localization as a growth engine rather than a support function. She has over two decades of experience leading global content operations, including as Senior Director of Engagement Marketing, Transcreation and Global Ops at Zendesk and Localization Manager at Harley-Davidson, where she built the company's globalization division across 96 markets and 44 languages. Her expertise spans market-readiness assessments, vendor strategy, executive storytelling and operational design for globalization and localization.
Experience
Founder, Strategic Advisor at LocVerse
Dec 2024 — Present · 1 yr 7 mos
Senior Director, Engagement Marketing-Transcreation and Global Ops at Zendesk
Sep 2022 to Nov 2024 · 2 yrs 2 mos
Director, Engagement Marketing-Transcreation & Global Ops at Zendesk
May 2020 to Sep 2022 · 2 yrs 4 mos
Localization Manager at Harley-Davidson Motor Company
May 2011 to May 2020 · 9 yrs
Senior Program Manager at Xerox
Mar 2011 to Apr 2012 · 1 yr 1 mo
Translation & Localization Services Manager at Echo International
Jun 2006 to Mar 2011 · 4 yrs 9 mos
Recent articles and events
Qualifications
Founder and Strategic Advisor at LocVerse, advising on localization as a growth engine
Former Senior Director of Engagement Marketing, Transcreation and Global Ops at Zendesk and Localization Manager at Harley-Davidson
Won Harley-Davidson's Black Label Recognition Award for global localization infrastructure and partner strategy; 20+ years in global content operations
Expertise
Localization
Globalization strategy
Transcreation
Translation management
Global marketing operations
Vendor strategy
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