Cisco Guzman

VP of Product Management at Smartcat

Cisco Guzman is VP of Product Management at Smartcat, a seasoned product leader with 15+ years building enterprise, AI, and creative software. Before Smartcat he led product at SOCi, Heirloom, and Tara.AI, and spent four years as Director of Product Management for Adobe XD—growing it from alpha preview to a market-leading design tool. He specializes in product vision, strategy, and product-led growth for AI and SaaS platforms.

Experience

Vice President of Product Management at Smartcat

Oct 2025 — Present · 9 mos

Leads product management for the enterprise language-AI and global content platform.

Vice President of Product Management at SOCi, Inc.

Oct 2024 to Oct 2025 · 1 yr

Led product management for a multi-location marketing technology platform.

Strategic Advisor at Pactto

Jul 2023 — Present · 3 yrs

Advises a video-feedback tool for creative professionals.

Head of Product at Heirloom

Jun 2022 to Jun 2023 · 1 yr

Owned product vision, strategy, and roadmap as head of product.

Head of Product at Tara.AI

Jul 2020 to Jun 2022 · 1 yr 11 mos

Founding head of product, driving strategy, roadmap, and product-led growth.

Recent articles and events

Summer's Final Destination

Discover How Fast Global Content Workflows and Summer Sunsets Can Coexist

Closing the Adaptation Gap: How Enterprise Leaders Are Scaling Global Content in 2026

Using AI to Scale Sales Training from Two to 200 Languages

Our Editorial Guidelines

Every Smartcat article is human-written and fact-checked by professional linguists, localization specialists, and experienced editors, with generative AI used for research only. We vet all content for accuracy, educational value, objectivity, and clarity.

Learn more about our editorial team and editorial guidelines.