Qualifications
Experienced content leader and data storyteller
Background in B2B SaaS, FinTech, and LegalTech
Skilled in behavioral psychology, research methodology, data analysis, visualization, and storytelling
Education
B.A., French and Psychology, Amherst College (Phi Beta Kappa)
Study Abroad (Full Merit Scholarship), Université Paris-Sorbonne
Expertise
AI applications in global communication
Global content translation and localization
Behavioral psychology
Research methodology and experimental design
Data analysis, visualization, and storytelling
B2B SaaS content strategy
Alexandra Conza is an experienced content leader and data storyteller with a background in B2B SaaS, FinTech, and LegalTech. As Smartcat’s Senior Strategic Content Marketing Manager, she develops data- and research-driven content that helps enterprises transform translation, localization, and global communications.
Experience
Senior Strategic Content Marketing Manager at Smartcat
Apr 2025 — Present · 1 yr 4 mos
Senior Growth Product Manager at Swyft Filings
Jul 2024 to Nov 2024 · 4 mos
Research Content & Product Marketing Manager at Swyft Filings
May 2023 to Jul 2024 · 1 yr 2 mos
Research Content Manager at Swyft Filings
Oct 2022 to May 2023 · 7 mos
Content Marketing Manager at Novo
Sep 2021 to Oct 2022 · 1 yr 1 mo
Articles (10)
From Self-Serve to Self-Sustaining: Why L&D Teams Are Moving Beyond Generic AI Translation
Translation & Localization Blog
The Four Forces Breaking Your Global Marketing Machine
Translation & Localization Blog
The Real-World ROI of AI for Enterprise Marketing
Translation & Localization Blog
Transforming manufacturing growth and efficiency with AI translation
Translation & Localization Blog
Marketing transcreation: Your guide and best practices
Translation & Localization Blog
Social media localization best practices and tips
Translation & Localization Blog
Content marketing target audience – Tips to find yours
Translation & Localization Blog
Influencer video marketing guide to boost your brand
Translation & Localization Blog
International social media marketing – Global engagement tips
Translation & Localization Blog
Global marketing strategy tips to help your business get started
Translation & Localization Blog
Qualifications
Experienced content leader and data storyteller
Background in B2B SaaS, FinTech, and LegalTech
Skilled in behavioral psychology, research methodology, data analysis, visualization, and storytelling
Education
B.A., French and Psychology, Amherst College (Phi Beta Kappa)
Study Abroad (Full Merit Scholarship), Université Paris-Sorbonne
Expertise
AI applications in global communication
Global content translation and localization
Behavioral psychology
Research methodology and experimental design
Data analysis, visualization, and storytelling
B2B SaaS content strategy
Our Editorial Guidelines
Every Smartcat article is human-written and fact-checked by professional linguists, localization specialists, and experienced editors, with generative AI used for research only. We vet all content for accuracy, educational value, objectivity, and clarity.