Falk Gottlob is Chief Product Officer at Smartcat, where he is leading the company’s transformation from a traditional SaaS platform into an AI-native ecosystem purpose-built for seamless collaboration between humans and intelligent agents. A veteran technology executive, Falk brings decades of experience driving product innovation at the intersection of AI, enterprise software, and workflow automation. Known for his empathetic leadership and strategic clarity, Falk has built and scaled high-performing product organizations that transform complex, fragmented processes into intuitive, high-leverage user experiences. At Smartcat, he is focused on redefining how multilingual content operations function—connecting tools, data, and workflows into unified, agent-powered experiences that reduce friction, increase speed, and unlock scalable value for global enterprises. Before joining Smartcat, Falk held CPO roles at SOCi, Commure, and Crisis Text Line, and led product and engineering at industry-defining companies including Salesforce, Adobe, and Microsoft. A serial founder and active advisor, he continues to support early-stage ventures building the next generation of AI-native platforms. With deep technical roots and a product visionary’s instinct, Falk champions agent design, composable architecture, and workflow-centric UX that connects fragmented enterprise ecosystems. His mission is to shift the product paradigm—from static SaaS tools to dynamic, AI-first systems that integrate across the enterprise, automate routine work, and dramatically amplify human productivity at scale.